Walmart’s Black Friday ad no longer signals a single day of doorbusters. The 2025 rollout revealed a staggered series of events, with early access reserved for Walmart+ members. Here’s what the ad revealed, how to catch the next one, and what the shift to multi-event sales means for your wallet.

4 related posts

Black Friday 2025 date: November 28, 2025 ·
Walmart Black Friday ad release (2025): November 24, 2025 ·
Walmart Black Friday Deals Event #2 start: November 25, 2025 ·
Walmart+ early access available: Yes, for members ·
Maximum reported discount: up to 80% off

Quick snapshot

1Confirmed facts
2What’s unclear
3Timeline signal
4What’s next

Six key facts, one pattern: Walmart’s 2025 Black Friday strategy is built on staggered events and early access for members, not a single day.

Here are the core numbers from the 2025 rollout.

Fact Value
Ad Release Date (2025) November 24, 2025
Event #2 Start (2025) November 25, 2025
Black Friday 2025 November 28, 2025
Walmart+ Early Access Yes (members only)
TV Deal Example (2025) 65-inch TCL Roku TV for $298
Maximum Discount up to 80% off
Bottom line: Walmart’s 2025 Black Friday is not a single day — it’s a series of events. Shoppers who want the best picks: join Walmart+ for early access. Casual browsers: wait for Cyber Monday, when thousands of extra deals land online.

Does Walmart have a Black Friday ad?

Yes — Walmart has released a Black Friday ad every year for decades. In 2025, the company formally announced its Black Friday plans on October 27, 2025, via a Walmart Corporate (official press release), and the full ad with specific deals hit the web on November 24, 2025. The ad covers multiple events — not just the Friday itself.

Does Walmart Plus have a Black Friday deal?

  • Walmart+ members get early access to every Black Friday event. For the first event, members could shop online starting November 13, 2025 at 7 p.m. ET (TechRadar (tech media)).
  • For the second event, early access began November 24, 2025 at 7 p.m. ET (PennLive (regional news outlet)).
  • Walmart+ also includes free shipping on orders with no minimum and fuel discounts — not just early access.
Why this matters

Walmart+ members get a five-hour head start on the hottest deals. For a 65-inch TV that sold for $298, that head start can mean the difference between snagging one and watching it sell out.

The implication: Walmart is using membership to drive loyalty and lock in online traffic before the general public even sees the ad.

How early do Black Friday ads come out?

Most retailers start releasing Black Friday ads in early to mid-November. Walmart’s 2025 ad came out on November 24 — relatively late compared to competitors like Best Buy, which often publishes its ad in early November. But Walmart compensates with a broader strategy: multiple events that stretch November.

When can you see Black Friday ads?

  • Walmart’s 2025 ad was first seen on BlackFriday.com (established aggregator) on November 24, then circulated on deal forums and social media.
  • Official ad scans typically appear on the Walmart website’s Black Friday page the same day.
  • Other retailers like Target and Amazon often release their ads earlier, sometimes in late October.

How many Black Fridays are there in 2026?

  • Walmart ran two “Black Friday Deals Events” in 2025: Event #1 (November 14–16) and Event #2 (November 25–30).
  • For 2026, the number of events hasn’t been announced, but Walmart’s pattern suggests at least two events, plus a Cyber Monday extension.
  • Black Friday itself is always the day after Thanksgiving — November 27, 2026.
Bottom line: Walmart’s “Black Friday” is now a multi-week affair. If you wait for the single day, you’ll miss the deepest discounts on TVs and electronics. The ad release is just the starting gun.

Where can I find Black Friday ads?

Official sources: The best place to see the actual Walmart Black Friday ad is Walmart’s official Black Friday deals page (retailer’s own site). That’s where the company posts the full list of deals, often with categories and filters.

  • Aggregator sites: BlackFriday.com (established aggregator) and TheBlackFriday.com (established aggregator) publish ad scans and summaries.
  • Deal forums: Reddit communities like r/BlackFriday and r/Walmart often share leaked ad scans and tips.
  • Social media: Walmart’s official social accounts and deal influencers post highlights.
  • News media: Outlets like CNET (tech media) and Tom’s Guide (tech media) compile the best deals with context.

The pattern: official Walmart.com is the source of truth; aggregators save you time by sorting and comparing.

What TV deals are available at Walmart on Black Friday?

Walmart traditionally leads on TV discounts, especially for large-screen sets. In 2025, a standout deal was the 65-inch TCL Roku TV for $298 — a 50% discount off its regular price (Yahoo (news outlet)). Other brands like Samsung, LG, and Vizio offered 30%–50% off select models.

What iPhone deals are available at Walmart on Black Friday?

  • Walmart typically discounts older iPhone models (e.g., iPhone 14, iPhone 15) by $100–$200, often combined with a gift card.
  • Carrier-specific deals (Verizon, AT&T, T-Mobile) can add trade-in bonuses.
  • In 2025, Walmart offered the iPhone 15 at $699 with a $100 Walmart gift card.

What toy deals are available at Walmart on Black Friday?

  • Popular toy brands like Lego, Barbie, Hot Wheels, and board games see 40%–60% off.
  • Walmart often runs “buy one, get one 50% off” on select toys.
  • In 2025, Lego sets were discounted up to 40% off retail.
The trade-off

TV and iPhone deals are doorbusters — they sell out fast. Walmart+ members get early access, but even they face limited stock. If you’re after a specific model, buy early in the event, not on Black Friday itself.

Is it better to buy Black Friday or Cyber Monday?

It depends on the category. Black Friday is traditionally stronger for electronics, home appliances, and TVs. Cyber Monday shifts focus to online categories like clothing, travel, and small appliances.

  • Walmart offers both in-store and online deals on Black Friday, but Cyber Monday is online-only with perks like free shipping.
  • For TVs, Black Friday tends to have deeper discounts. For clothing and toys, Cyber Monday can match or beat Black Friday prices.
  • Walmart’s 2025 Cyber Monday (December 1) included thousands of exclusive deals, with Walmart+ early access starting November 30.
Bottom line: If you want a specific TV or iPhone, buy on Black Friday (preferably during Event #2). If you’re flexible on brand and category, Cyber Monday offers more variety online. Walmart+ members don’t have to choose — they get early access to both.

Timeline: Walmart Black Friday 2025

  • October 27, 2025 — Walmart announces 2025 Black Friday deals events (Walmart Corporate)
  • November 13, 2025 — Walmart+ early access for Event #1 (7 p.m. ET)
  • November 14–16, 2025 — Event #1 (online and in stores)
  • November 24, 2025 — 2025 Black Friday ad released; Walmart+ early access for Event #2 (7 p.m. ET)
  • November 25, 2025 — Event #2 starts online (online-only Nov 25–27)
  • November 28, 2025 — Black Friday 2025 (Event #2 expands to in-store)
  • November 30, 2025 — Event #2 ends; Walmart+ early access for Cyber Monday (7 p.m. ET)
  • December 1, 2025 — Cyber Monday deals on Walmart.com
What to watch

The gap between Event #1 and Event #2 is only a week. If you skip Event #1, you won’t get second chances on the same doorbusters — stock is limited per event.

The pattern: each event has its own inventory, so early buyers win the best selection.

Clarity: What we know and what’s still uncertain

Confirmed facts

  • Walmart will have a Black Friday ad in 2026 (based on annual pattern).
  • Walmart+ members get early access to Black Friday deals (confirmed for 2025).
  • Walmart Black Friday deals include multiple events.
  • Black Friday 2025 is November 28.
  • Walmart’s 2025 ad released November 24.
  • Event #2 ran November 25–30, 2025.

What’s unclear

  • Exact dates for 2026 ad release and events (not yet announced).
  • Whether Event #1 will return in 2026 (only Event #2 was widely reported in 2025).
  • Specific product discounts for 2026 — typically not revealed until the ad drops.

Quotes from the news

Walmart announced its 2025 Black Friday deals events on October 27, 2025, calling them ‘wrapped in the magic of Whoknewville.’

– Walmart Corporate (official press release)

BlackFriday.com noted that Walmart’s first Black Friday sale in 2025 ran online and in stores from November 14 to November 16, with the second event covering November 25–30.

– BlackFriday.com (established aggregator)

Mashable reported that the initial Black Friday event would take place online and in physical stores from November 14 to 16, 2025.

– Mashable (tech media)

The pattern is clear: Walmart’s 2025 Black Friday strategy is a multi-event, membership-driven model. For the 2026 shopper, the implication is straightforward: if you want the best deals on TVs and electronics, prepare to shop early — and consider joining Walmart+ for the head start. For the casual browser, Cyber Monday offers a second dip without the in-store scramble. Either way, the old one-day frenzy is gone. The new game is about timing and access.

Additional sources

reddit.com, blackfriday.com, youtube.com

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Frequently asked questions

Does Walmart Plus have a Black Friday deal?

Yes — Walmart+ members get early access to all Black Friday deals events, plus free shipping and fuel discounts. Early access windows are typically five hours before the general public.

How many Black Fridays are there in 2026?

Walmart has not announced 2026 events yet, but based on the 2025 pattern, expect at least two major Black Friday events plus a Cyber Monday extension.

What are the best Walmart Black Friday deals?

TVs (especially 65-inch models from TCL and Samsung), iPhones with gift cards, and popular toys (Lego, Barbie, board games) are usually the strongest categories.

How do I get early access to Walmart Black Friday deals?

Subscribe to Walmart+ before the event. Early access is a membership benefit, typically starting five hours before the public sale online.

Are Walmart Black Friday deals available online?

Yes — most deals are available online, and some events are online-only for the first few days before expanding to stores.

What time does Walmart Black Friday sale start?

Online sales for Event #2 started at 12:01 a.m. ET on November 25, 2025. Walmart+ members had early access starting November 24 at 7 p.m. ET.